Sofia is co-founder and CEO of Mrs Wordsmith. She is a serial entrepreneur who also founded Wonder Place Ltd, a company dedicated to creating next generation video platforms that were featured regularly by Apple and noted by a variety of publications including CNBC, New York Times and others as some of the best apps video apps. Prior to Wonder PL, Sofia was an Executive Director and analyst for leading hedge funds and investment banks Morgan Stanley, Merrill Lynch and UBS – where she was voted the Best Analyst Across All Sectors by Institutional Investor and Extel. She began her career as a senior account executive at the advertising agency DDB Needham, working for five years on consumer accounts for General Mills and Pepsico. She has an MBA from Columbia Business School and a BA in History from Northwestern University.