Sofia is the Founder and CEO of Mrs Wordsmith. Mrs Wordsmith is on a mission to illustrate the English language with the award-winning artists behind Madagascar and Hotel Transylvania - so children fall in love with learning words. We are the first company to illustrate the English language to re-imagine the dictionary for digital natives and the visual world we live in. Prior to Mrs Wordsmith, Sofia was the CEO and Founder of Rockpack, which created two of the most downloaded video curation apps, regularly featured by Apple. She has an MBA from Columbia Business School and a BA in History from Northwestern University. She is also an agented writer on a novel in the works, called Silicon Sally.